Écran LED pour aéroport : améliorez la publicité et l'expérience des passagers

Un airport LED screen is a powerful tool for delivering high-impact advertising, real-time information, and immersive entertainment. Found in terminals, lounges, baggage claim areas, and more, these digital displays are designed to engage millions of travelers passing through airports daily. With their vibrant visuals, dynamic content, and versatile applications, LED screens have become a cornerstone of modern airport environments.

This guide explores the applications, benefits, and features of airport LED screens, as well as key considerations for choosing the right solution.

What is an Airport LED Screen?

Un airport LED screen is a high-definition digital display used for a variety of purposes, including advertising, wayfinding, flight information, and entertainment. These screens offer sharp visuals, large formats, and advanced content management capabilities, making them ideal for high-traffic, visually demanding environments like airports.

Key Features of Airport LED Screens:

• Contenu dynamique: Display videos, ads, flight data, and live updates.
• Haute luminosité: Maintain visibility even in bright, well-lit terminal areas.
• Seamless Design: Modular panels create a continuous, bezel-free viewing experience.
• Durabilité: Built to withstand 24/7 operation in busy public spaces.
• Efficacité énergétique: Advanced LED technology ensures low power consumption.

Applications of LED Screens in Airports

1. Digital Advertising

• Haute visibilité: Advertisers use large LED screens to reach a captive audience of travelers.
• Premium Locations: Displays are positioned in high-traffic areas such as terminals, check-in counters, and baggage claims.
• Dynamic Campaigns: Ads can be scheduled and updated in real-time, targeting specific demographics or times of day.

2. Flight Information Displays (FIDS)

• LED screens provide real-time flight details, including arrivals, departures, delays, and gate changes.
• High brightness and clear resolution ensure readability from a distance.

3. Wayfinding and Navigation

• Interactive LED kiosks and directional screens help passengers find gates, lounges, and other facilities.

4. Entertainment and Engagement

• Create immersive experiences with LED video walls in lounges and waiting areas.
• Displays can show live sports, news, or scenic visuals to enhance passenger comfort.

5. Intégration architecturale

• Transparent and curved LED screens are used for decorative purposes, blending seamlessly into modern airport designs.

6. Emergency and Public Announcements

• LED screens can display critical updates during emergencies or disruptions, keeping passengers informed in real-time.

Benefits of LED Displays in Airports

1. Enhanced Passenger Experience
   • Provide clear, real-time information and engaging content to reduce travel stress.
2. Increased Revenue
   • Generate significant advertising income through premium ad placements on LED screens.
3. Flexibilité
   • Easily update content remotely, allowing for dynamic advertising and operational information.
4. Évolutivité
   • Modular designs allow for screens of any size, from small FIDS displays to massive video walls.
5. Durabilité
   • Designed for 24/7 operation, airport LED screens offer long-lasting performance.
6. Efficacité énergétique
   • LED technology reduces energy costs while maintaining bright, vibrant visuals.

Types of LED Screens for Airports

Key Features of Airport LED Screens

Cost of Airport LED Screens

The cost of airport LED screens depends on factors such as size, resolution, and installation location. Below is an estimated breakdown:

1. Purchase Costs

2. Coûts d'installation

• Small Displays (FIDS): $500–$1,000 per screen.
• Large Video Walls: $5 000–$20 000 selon la complexité.

3. Maintenance Costs

• Annual maintenance costs are typically 5–10% of the initial purchase price.

4. Content Creation

• Custom animations and content: $1,000–$5,000 per campaign.

How to Choose the Right LED Screen for Airports

1. Define the Purpose
   • Determine whether the screen will be used for advertising, information, or entertainment.
2. Select the Right Resolution
   • Opt for a fine pixel pitch (P1.2–P2.5) for close-up viewing in terminals.
3. Consider Brightness and Durability
   • Ensure the screen is bright enough for indoor or outdoor use and durable for 24/7 operation.
4. Choose Scalable Options
   • Modular designs allow for future expansion or reconfiguration.
5. Focus on Content Management
   • Select a screen with a cloud-based system for easy, real-time content updates.

Successful Airport LED Display Screen Installations

1. Changi Airport (Singapore)

• Installation: Transparent LED screens integrated into terminal architecture.
• But: Decorative and advertising, blending seamlessly with the airport’s design.
• Impact: Enhanced passenger experience and increased ad revenue.

2. Los Angeles International Airport (USA)

• Installation: Massive LED video walls in terminals and lounges.
• But: Advertising and entertainment.
• Impact: Improved passenger satisfaction and high engagement with ads.

3. Dubai International Airport (UAE)

• Installation: Curved LED screens at check-in areas and baggage claims.
• But: Advertising and wayfinding.
• Impact: Increased operational efficiency and revenue generation.